Yatra announces the appointment of Vikrant Mudaliar as Chief Marketing Officer

MUMBAI: Travel portal Yatra.com Wednesday said it has appointed Vikrant Mudaliar as its chief marketing officer of the company.

"He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities," the company said in a release.

"The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty," it added.

Mudaliar previously served as chief sales and marketing officer at Lenskart.com. He has also previously worked at Tata Sky as vice president-brand marketing. He has also previously worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods.