India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Indian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...

Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...

India's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...

The ICC T20 World Cup semi-final between India and England has shattered global live viewership records, surpassing traditional India-Pakis...

Kantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...

The first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...

The Indian Broadcasting and Digital Foundation (IBDF) reported a 7% viewership growth in pay-TV homes, with 5.8 million households transiti...

The Indian online video sector amassed an impressive 6.1 trillion minutes of consumption during a 15-month period spanning January 2022 to ...

7 out of 9 Netflix movies featured in the global 10 for non-English films.

On Disney+ Hotstar app, which streamed the match live, it was the highest-ever viewership at 1.8 crore beating the previous record of 1.4 c...

While ‘Ramayan’ has clocked highest viewership for any show on a Hindi GEC in recent times, due to ‘Mahabharat’ DD Bharati entered in the t...

The broadcaster, which was airing the auction for the first time after winning the global media rights for five years, said the response fo...

As India captain, he leads from the front, wears his passion on his sleeve, and under his captaincy, the Indian cricket team has acquired a...

Video viewership tracker Vidooly reveals a 75% increase in viewing adult content since data rates came crashing down in H2 of the previous ...

Average time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...

The month-long soccer extravaganza came to a fitting finale, with the Azzurri dashing French hopes and claiming the coveted FIFA World Cup ...