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VIEWERSHIP TRENDS IN INDIA
As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boomIndian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...
- Reliance Industries Q4 Results: Profit falls 13% YoY to Rs 16,971 crore; revenue rises 13%Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...
- India vs Pak loses crown as most-watched cricket clash; ICC chief Jay Shah says Ind vs Eng was the world’s highest-ever live eventThe ICC T20 World Cup semi-final between India and England has shattered global live viewership records, surpassing traditional India-Pakis...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
- Pay-TV viewership has grown as 5.8 million homes switched from free to paid: IBDFThe Indian Broadcasting and Digital Foundation (IBDF) reported a 7% viewership growth in pay-TV homes, with 5.8 million households transiti...
- Indians spent 6.1 trillion minutes on online videos, says reportThe Indian online video sector amassed an impressive 6.1 trillion minutes of consumption during a 15-month period spanning January 2022 to ...
- 'RRR', 'Darlings' among most-watched films on Netflix in 20227 out of 9 Netflix movies featured in the global 10 for non-English films.
- Blockbuster India Pakistan T20 World Cup match sets new viewership recordOn Disney+ Hotstar app, which streamed the match live, it was the highest-ever viewership at 1.8 crore beating the previous record of 1.4 c...
- India Lockdown: Mythology shows on TV pay offWhile ‘Ramayan’ has clocked highest viewership for any show on a Hindi GEC in recent times, due to ‘Mahabharat’ DD Bharati entered in the t...
- Viewership number after 17 live matches: IPL fails to grow TV audienceAs per the BARC India viewership data sourced by ET, the network reached 302.8 million viewers of age above 2 years in the all India market...
- IPL player auction attracts 46.5 million viewers on Star SportsThe broadcaster, which was airing the auction for the first time after winning the global media rights for five years, said the response fo...
- Virat Kohli rules Indian TV screens tooAs India captain, he leads from the front, wears his passion on his sleeve, and under his captaincy, the Indian cricket team has acquired a...
- Plunging mobile data costs present a dirty pictureVideo viewership tracker Vidooly reveals a 75% increase in viewing adult content since data rates came crashing down in H2 of the previous ...
- TV viewers' club swells, time spent jumps tooAverage time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...
- Soccer eats into prime time spaceThe month-long soccer extravaganza came to a fitting finale, with the Azzurri dashing French hopes and claiming the coveted FIFA World Cup ...
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