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URBAN COMPANY MARKETING STRATEGY
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
Adani Airports to invest Rs 20,000 crore in airport cities spanning 655 acresAdani Airport City Limited is investing over ₹20,000 crore to build integrated airport cities across six Indian airports. These development...
Axis Bank aims to strike optimal balance between growth and margins: MDAxis Bank is poised for industry-leading growth while balancing profitability, according to MD and CEO Amitabh Chaudhry. Despite a dip in n...
India's wireless subscriber base expands to nearly 1300 million in May 2026: TRAIThe number of wireless subscribers increased from 1288.96 million at the end of April 2026 to 1294.46 million at the end of May 2026. This ...
A Rs 20 lakh crore plan could shake up the Delhi-NCR property marketDelhi-NCR's property market faces affordability challenges, prompting the ambitious NCR Regional Plan 2041. This plan aims to reshape the r...
For years it was ignored. Now scientists say this gas may be the major contributor to air pollutionUrban air pollution science has uncovered a surprising shift. A long-ignored gas, nitric oxide, may influence aerosol particle formation in...
Shaan Patel Asset Management launches Rs 250 crore Quant IPO Opportunity Fund under Category III AIFShaan Patel Asset Management has launched a Rs 250 crore Quant IPO Opportunity Fund under the Category III AIF route to tap opportunities i...
Korea's AI crackdown may trigger healthy correction, India could benefit: Rahul ChadhaSouth Korean regulatory actions are prompting a reassessment of AI semiconductor valuations, though experts see this as a healthy correctio...
India-Japan relationship could become world’s most important: Japanese Finance MinisterJapan's Finance Minister Satsuki Katayama believes the India-Japan relationship could become the world's most important. Speaking at a Toky...
Cleaner city design can cool Barcelona by up to 1.75°C, but new white roofs and parks still cannot offset the more than 6°C warming scientists project by 2100, leaving heat risk high in the neighborhoods that need help mostAmerican cities are facing a deadly surge in heat-related deaths, with fatalities more than doubling since 1999. A new study reveals that w...
Real estate platform Square Yards achieves unicorn status after securing 900 cr in fundingReal estate platform Square Yards has secured Rs 900 crore in a funding round, achieving unicorn status with a valuation exceeding $1 billi...
Dubai to issue new public behaviour guidelines. What should tourists knowDubai is set to formalize public conduct with new guidelines, aiming to bolster its image as a highly civilized global city. The Dubai Civi...
Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...
Dalal Street Week Ahead: Lower volatility signals calm, but resistance looms largeIndian markets concluded the week on a strong note, driven by consistent buying interest and a significant drop in volatility. The Nifty in...
A German and a Chinese walk into a hot Indian corporate battlegroundIndia's consumer durables market is heating up as global giants like Bosch enter the mass segment and tech firm Xiaomi expands into large a...
Urban mobility, cyber safety and sustainable urban development among top priorities for Bengaluru: Priyank KhargeBengaluru's IT/BT Minister Priyank Kharge has identified urban mobility, cyber safety, and sustainable development as key priorities for th...
Hero MotoCorp plans to expand flex-fuel capability up to E100, bets on multi-fuel futureHero MotoCorp is embracing a multi-fuel future, planning to extend its flex-fuel vehicle capabilities to E100. The company is also investin...
JSW Dulux aims for top 2 position in decorative paints after Akzo buyJSW Dulux is targeting a top-two position in India's paint market. The company plans aggressive expansion and significant investments in it...
Fable 5 wake-up call; Indians chase SpaceX jackpotHappy Monday! The Fable 5 disruption has triggered fresh calls for India to build its own AI muscle. This and more in today’s ETtech Mornin...
Instant househelp startups burn $14-15 million in May as discounts heat upInstant home services platforms like Urban Company, Snabbit, and Pronto are aggressively spending millions on discounts again to capture ma...