Historically, the festive quarter, peppered with Dussehra-Diwali holidays leading to Christmas and New Year, is a popular season for overse...

Unlike most other consumer categories that either recovered or have seen demand surging after the lockdown, some discretionary products suc...

Top companies like LG, Samsung, Xiaomi, Vivo, Sony, Panasonic, Croma, Vijay Sales, Great Eastern Retail, Girias Retail and Sangeetha Mobile...

While companies like Shoppers Stop, mall brand Select Citywalk and Italian automotive parts maker Magneti Marelli have supported the cause ...

Brand Equity gets a clutch of CXOs from across industries to share their first ‘Nano’ memory as well as their take on the the ‘big’ mistake.

Judges will have an interesting mix of work to contend with, given that these categories combined cover all traditional media and the gamut...

This week, Marico’s marketing head Sameer Satpathy quit after 13 years with the company.

“Most bloggers have between 1000-6000 followers; which isn’t a big number, but have a very different impact than traditional media channels...

Burger King's first store is slated to open in the national capital on November 9 followed by subsequent launches in Mumbai and 10 other lo...