Searched for
UMA TALREJA
Mumbai malls leverage social media to create marketing moments that matter during the pandemicThe power of social media platforms to provide personalized information changed the dynamics and helped malls to enhance their relationship...- Why social distancing and contact-free shopping are key in the new normalWith brands, retail outlets and consumers opting for caution, there is increased demand for online transactions, social distancing markers ...
- Increasing social interactions see cosmetics on the rebound; companies plan new launchesFoundations, compacts and other face make-up used to be the top products in the make-up category before the pandemic. However, with the spr...
- The pandemic has one clear beneficiary-the premium brandsHistorically, the festive quarter, peppered with Dussehra-Diwali holidays leading to Christmas and New Year, is a popular season for overse...
- Strong festive sales for Levi Strauss, Puma, other fashion retailersUnlike most other consumer categories that either recovered or have seen demand surging after the lockdown, some discretionary products suc...
- Navratri-Dussehra sales jump by 20%; cos say average bill value up due to premium product salesTop companies like LG, Samsung, Xiaomi, Vivo, Sony, Panasonic, Croma, Vijay Sales, Great Eastern Retail, Girias Retail and Sangeetha Mobile...
- How finding jobs becomes difficult for acid attack survivorsWhile companies like Shoppers Stop, mall brand Select Citywalk and Italian automotive parts maker Magneti Marelli have supported the cause ...
- What exactly went wrong with the world's cheapest car - Tata NanoBrand Equity gets a clutch of CXOs from across industries to share their first ‘Nano’ memory as well as their take on the the ‘big’ mistake.
- Brand Equity Marketing Awards: It's a tough job! Finding the best among the goodJudges will have an interesting mix of work to contend with, given that these categories combined cover all traditional media and the gamut...
- Many top-level marketing executives leaving traditional companies to join new age enterprisesThis week, Marico’s marketing head Sameer Satpathy quit after 13 years with the company.
- Food cos, fashion brands & auto firms using bloggers to create buzz on social media around products & brands“Most bloggers have between 1000-6000 followers; which isn’t a big number, but have a very different impact than traditional media channels...
- Burger King and eBay tie up for pre-launch ordersBurger King's first store is slated to open in the national capital on November 9 followed by subsequent launches in Mumbai and 10 other lo...
Load More
