Shane Nigam and Shanthnu Bhagyaraj's Malayalam sports drama, Balti, is set for its digital premiere, nearly nine months after its theatrica...

India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

Indian spin legend Ravichandran Ashwin believes the European T20 Premier League is vital for cricket's global expansion, especially with it...

Bollywood icon Shah Rukh Khan's Knight Riders Group has inaugurated a cutting-edge cricket stadium in Los Angeles, a significant developmen...

The Competition Commission of India has greenlit a massive $1.78 billion deal, allowing a consortium led by Aditya Birla Group and The Time...

Zee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...

Gulf nations like Saudi Arabia and Qatar invested extensively in soccer and infrastructure, yet both faced disappointing exits from the Wor...

Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...

Despite ambitious spending and notable player acquisitions, Gulf countries like Saudi Arabia and Qatar experienced disappointing World Cup ...

Gulf nations like Saudi Arabia and Qatar, despite significant investment in soccer and infrastructure, faced early exits from the World Cup...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

Padel, a sport blending tennis and squash, is rapidly expanding across India, with court numbers soaring and player participation surging. ...

Exiled former Bangladesh Prime Minister Sheikh Hasina plans to return this year, asserting her fight is for the people's political rights a...

Magnus Carlsen returns to the Global Chess League for its fourth edition, while Divya Deshmukh makes her debut. The player draft is set for...

Slovenian footballer Luka Majcen's striking tattoo of Lord Shiva on his back reflects a deeply personal spiritual journey. His interest in ...

John Abraham has acquired a stake in the Rotterdam Dockers, a franchise for the upcoming European T20 Premier League. Set to launch in Augu...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...