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The micro-blogging site had started testing Fleets in India in June last year.

Fleet ads will be the first on Twitter that appear full screen on phones

The subscription service was a part of an economic model to diversify its revenue.

Fleets can't be retweeted and they won't have 'likes'.

It is also rolling out its stories like feature Fleets to all users globally starting Tuesday, after testing it in India, Brazil and Italy.

Some netizens were of the opinion that Twitter should not ‘blindly imitate’ other platforms.

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The feature, similar to Instagram's Stories, is called 'fleets'.