US sportswear giant Under Armour to appoint local distributor for India operationsOne of the people said the company is considering handing over the local distribution rights to a team led by Tushar Goculdas, the current ...
03 Mar, 2021, 08.45 PM IST
After online success, global brands are coming to a store near youDorothy Perkins is now eyeing brick-and-mortar stores, four years after the UK fashion brand signed an exclusive deal to sell online on Jab...
04 Dec, 2018, 10.05 AM IST
Adidas India appoints Damyant Singh as Brand DirectorHe succeeds Tushar Goculdas, who was recently appointed as the Brand Director-Adidas Emerging Markets.
08 Feb, 2015, 04.14 PM IST
Adidas India brand director Tushar Goculdas to get global roleGlobal sporting goods giant Adidas is set to name Adidas India brand director Tushar Goculdas as its new brand director for emerging market...
24 Nov, 2014, 02.41 PM IST
Legendary long distance runner Haile Gebrselassie to flag off Bangalore MarathonThe Ethiopian has won two Olympic gold medals, seven world outdoor championship medals, and set dozens of world records.
15 Oct, 2014, 01.24 PM IST
Business of online retailers and sportswear brands soar through sales of FIFA merchandiseEven before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...
05 Jun, 2014, 08.51 AM IST
Brands catch FIFA World Cup fever to push sales this football seasonCoca-Cola, for instance, ran a global consumer promotion for the world's largest sporting spectacle across 207 countries, and the response ...
05 Jun, 2014, 08.50 AM IST
Sportswear giants like Adidas, Nike scramble to make the most of 2014 FIFA world CupMarketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.
12 May, 2014, 01.16 PM IST
Adidas signs cricketer Rohit Sharma as its brand ambassadorRohit Sharma will join recently retired Sachin Tendulkar in a team of world class athletes who promote Adidas products.
27 Nov, 2013, 04.21 AM IST
Sachin Tendulkar: Master blaster who scored the 1st 100cr dealIt all goes back to the time when Sachin Tendulkar struck a never-heard-before Rs 100-crore deal with Mark Mascarenhas’s sports management ...
11 Oct, 2013, 10.11 AM IST
Sachin Tendulkar's retirement not to impact endorsement dealsAdidas, Coca Cola, Future Group, Toshiba, Aviva India, and SAR Group said they were looking for longer association with him after retiremen...
10 Oct, 2013, 07.36 PM IST
Twirled moustache and facial hair could be new norm for brand ambassadorsThe twirled moustache and the facial hair that half the country's national cricket side sported could be the new norm for brand ambassadors.
25 Jun, 2013, 05.09 AM IST
Adidas signs Jayawardene as brand ambassador for ClimaCool+Adidas said it has roped in Mahela Jayawardene as brand ambassador for 'ClimaCool+', a technology featuring in the new team jersey of the D...
08 Apr, 2013, 07.57 PM IST
Adidas signs Suresh Raina as brand ambassadorAdidas has roped in cricketer Suresh Raina as its brand ambassador and the player will be sporting its cricket gear in the forthcoming T20 ...
16 Sep, 2012, 01.55 PM IST
- Brands like Adidas, Coca Cola, Boost, ITC rejoice as Sachin Tendulkar notches up 100th international century
Coca-Cola has for the first time in India put a celebrity on its cans and has already released nine cans chronicling Sachin's best centurie...
16 Mar, 2012, 07.16 PM IST
- Marketers feel aura of Sachin Tendulkar will endure even after he retires
For as long as Tendulkar plays, his youthful face and much mimicked voice will continue to be the one of the most dependable marketing's ha...
23 Apr, 2011, 07.14 AM IST
- Adidas to add 125 stores this year; launches new ad campaign
German sportswear maker Adidas today announced plans to expand its retail reach in India by opening 125 new exclusive stores by the end of ...
03 Mar, 2011, 07.19 PM IST