Abof — short for Aditya Birla Online Fashion — held a 20-minute townhall meeting and informed its employees that December 31 would be the l...

While the platform is fully functional now, the transition will take place in a phased manner when all the websites are up and running, acc...

The company’s orders have leapfrogged to two million orders a month during the same time with over 50% of the volume contributed by fashion...

Abof, with its niche target and select portfolio, is not expected to clash with Trendin.com, the online store of group firm Madura Fashion ...

Abof.com will steer clear of offering deep dis counts to capture market share and will instead focus on offering personalised experiences t...

abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.

Unlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.

Aditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...

Besides time-wear, the brand has evaluated eyewear and writing instruments, which it will launch subsequently, a top company executive said.

Small towns and cities are driving the business at Trendin.com, the ecommerce initiative of Aditya Birla Group-owned Madura Garments.

Within a year of its launch, sales of Trendin have equalled those of 30 branded stores, or close to 1% of Madura’s turnover.

The brand will be created keeping in mind both offline and online trade,” said a senior official who didn’t wish to be identified.

In 2013, Aditya Birla inherited 65 Pantaloons outlets and the Mumbai-based conglomerate has so far added 40 stores in the past two years.

The influx of global brands is expected to continue, with F&B and fashion segments likely to remain the dominant demand drivers for quality...

Bookadda is an online books retailer, Acadzone focuses on online retail of academic books and test prep materials and Koolskool focuses on ...

“We want to bridge the gap between online and offline. I believe it is only a matter of time before these channels merge.”

Aditya Birla group’s Madura, which owns brands like Louis Philippe & Allen Solly, has just gone live with an e-commerce project trendin.com...