Aditya Birla Group to shut ecommerce site Abof.comAbof — short for Aditya Birla Online Fashion — held a 20-minute townhall meeting and informed its employees that December 31 would be the l...
Aditya Birla's Trendin will be a separate portalWhile the platform is fully functional now, the transition will take place in a phased manner when all the websites are up and running, acc...
Fashion & apparels category grown over four times y-o-y: PaytmThe company’s orders have leapfrogged to two million orders a month during the same time with over 50% of the volume contributed by fashion...
Discount as a strategy is not our focus at Abof.com: CEOAbof, with its niche target and select portfolio, is not expected to clash with Trendin.com, the online store of group firm Madura Fashion ...
Birlas' etail venture Abof won't offer deep discounts: CEOAbof.com will steer clear of offering deep dis counts to capture market share and will instead focus on offering personalised experiences t...
abof.com aims 15% online fashion market share by 2020abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.
Aditya Birla Group enters ecommerce, launches online fashion portal abof.comUnlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.
Aditya Birla Group launches fashion portal abof.comAditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...
Louis Philippe to launch watches under 'Time' brandBesides time-wear, the brand has evaluated eyewear and writing instruments, which it will launch subsequently, a top company executive said.
Trendin.com betting big on smaller towns and citiesSmall towns and cities are driving the business at Trendin.com, the ecommerce initiative of Aditya Birla Group-owned Madura Garments.
Madura's Trendin.com claims to become largest etail venture of an offline player in IndiaWithin a year of its launch, sales of Trendin have equalled those of 30 branded stores, or close to 1% of Madura’s turnover.
Future Group hires Jabong's fashion unit head Manjula TiwariThe brand will be created keeping in mind both offline and online trade,” said a senior official who didn’t wish to be identified.
Aditya Birla Group to build e-commerce portal for PantaloonsIn 2013, Aditya Birla inherited 65 Pantaloons outlets and the Mumbai-based conglomerate has so far added 40 stores in the past two years.
More brands taking the online route, says CBREThe influx of global brands is expected to continue, with F&B and fashion segments likely to remain the dominant demand drivers for quality...
Digital unit of Sapna Book House buys Ishita Tech, 3 brandsBookadda is an online books retailer, Acadzone focuses on online retail of academic books and test prep materials and Koolskool focuses on ...
Apparel brand Soch to launch E-store“We want to bridge the gap between online and offline. I believe it is only a matter of time before these channels merge.”
Retail biggies like Madura Fashion & Lifestyle, DLF Brands, Reliance Brands log on to e-fashionAditya Birla group’s Madura, which owns brands like Louis Philippe & Allen Solly, has just gone live with an e-commerce project trendin.com...