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THUMS UP CHARGED
Diet coke runs dry in Indian cities as Iran war triggers aluminium can shortageDiet Coke is disappearing from shelves across major Indian cities. A global shortage of aluminium beverage cans, exacerbated by the Iran wa...- Limca becomes Rs 2,800-crore brand in 2024, says Coca-Cola IndiaLimca, the lime and lemon-flavored beverage, has surpassed ₹2,800 crore in revenue in 2024, fueled by expansion across India. Coca-Cola Ind...
- Coca-Cola's Kinley Soda becomes Rs 1,500 cr brand in Indian marketCoca-Cola India's Kinley Soda has achieved a significant milestone, surpassing Rs 1,500 crore in revenue and establishing itself as a marke...
- Manu Bhaker signs 1-year deal with Thums UpBeverage maker Coca-Cola has signed Paris Olympics medallist Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums U...
- Disney Star onboards 18 sponsors across categories for Asia CupDisney Star, the official broadcaster of the Asia Cup, has secured 18 sponsors for the cricket tournament. The sponsors include popular bra...
- Exclusive: Coca-Cola set to buy minority stake in online food-ordering startup ThriveWill push consumers to order its beverages only with orders on food delivery platform.
- Coke may take Thums Up, Maaza to global marketsWhile homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2...
- Coca-Cola India partners with Adani Digital Labs for product sampling, consumer insightsBeverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach...
- Coca-Cola to take brand 'Thums Up' to neighbouring mktsCoca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans.
- Coca-Cola's IPL advertising budget may go up to Rs 100 croreCoca-Cola is seeking to dominate television screens this year, cashing in on the relative absence of rival PepsiCo, say media buying offici...
- Coke launches Thums up no-sugarCoca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.
- Coca-Cola to take Thums Up globally; sees India among top 5 marketWhile Thums Up is also manufactured in limited quantities the Middle East, to cater to the Indian diaspora, this is the first time it will ...
- Coca-Cola India launches Maaza variantThe Coca-Cola Company said, it along with its bottling partners in India, procures approximately 1 lakh metric tonne of mango pulp annually.
- Expect Thums Up to be $1 billion brand in 2 years: Coca-Cola India
- Coke to launch first variant of Thums Up in 4 decadesThums Up, which Coca-Cola had acquired from Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi, accordi...
- Salman Khan too old for Thums Up, a brand which symbolises youthThe decision to not renew the contract with the actor is more to do with the image of Coca Cola, which is seen as a young brand.
- Is Ranveer Singh set to replace Salman Khan as Thums Up's brand ambassador?Coca Cola has dropped Khan as brand ambassador for its soft drink 'Thums Up' after four years of association.
- Salman Khan verdict: Brands may limit association with actor, change advertising plansFor most brands Khan is their most visible and expensive ambassador, and his sentencing will force most of them to completely change their ...
- Coke ups ante in cola war, to leverage Salman’s fan base on social mediaSalman has for the first time lent his Facebook page to a brand. And Thums Up will debut its crucial campaign on social media.
- Akshay Kumar to promote Levi's 501After the success of his latest flick Singh is Kinng, Akshay Kumar has now become the advertisers' king.
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