Akshay Kumar to promote Levi's 501
After the success of his latest flick Singh is Kinng, Akshay Kumar has now become the advertisers' king.
By Meenakshi Verma Ambwani, ET Bureau |
NEW DELHI: After the success of his latest flick Singh is Kinng, Akshay Kumar has now become the advertisers��� king.
American Jeans and casual wear manufacturer Levi Strauss has roped in Akshay Kumar for launching its brand Levi's 501 in India. The campaign may go on air by August 26.
According to industry sources, the comedy king is charging Rs 12-15 crore for the deal, putting him in league with Sha Rukh Khan and Aamir Khan. The shy actor has in the past just endorsed two brands���Coca-Cola���s soft drink brand Thums Up and a suitings brand.
In addition, infrastructure company GMR had signed him as brand partner for its IPL team Delhi Daredevils. When contacted, Akshay Kumar���s spokesperson confirmed the deal without revealing the financial details.
���He is very choosy about his brand endorsement and endorses only brands that he really believes in,��� the spokesperson added.
American Jeans and casual wear manufacturer Levi Strauss has roped in Akshay Kumar for launching its brand Levi's 501 in India. The campaign may go on air by August 26.
According to industry sources, the comedy king is charging Rs 12-15 crore for the deal, putting him in league with Sha Rukh Khan and Aamir Khan. The shy actor has in the past just endorsed two brands���Coca-Cola���s soft drink brand Thums Up and a suitings brand.
In addition, infrastructure company GMR had signed him as brand partner for its IPL team Delhi Daredevils. When contacted, Akshay Kumar���s spokesperson confirmed the deal without revealing the financial details.
���He is very choosy about his brand endorsement and endorses only brands that he really believes in,��� the spokesperson added.
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