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THROUGH THE GENZ LENS
For women, muscle is the new fitness flex- Who is Raseshwari Devi, spiritual leader behind upcoming 1,500-seat meditation and wellness centre on World Meditation Day 2026?
- Shaquille O'Neal already has $500 million, but is going back to college for a fourth degree at the age of 53. What can Gen Z learn from him?
- Word of the Day: MetamodernismWord of the Day: As society continues to grapple with uncertainty, metamodernism offers a vocabulary for understanding the emotional comple...12 May, 2026, 01.53 PM IST
- Gen Z stands at the heart of India’s big manufacturing pivotIndia's electronics and semiconductor manufacturing growth is poised to be driven by GenZ. This digital-native generation brings technical ...31 Dec, 2025, 06.48 PM IST
- 2026 through the Gen Z lens: The unstoppable rise of a new generationIndia's Gen Z, numbering 380 million, is a powerful force driving change. This generation is impacting innovation, politics, and spending h...31 Dec, 2025, 06.36 PM IST
- Lost in translation: Bollywood struggles to speak Gen Z lingoBollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enj...31 Dec, 2025, 10.04 AM IST
- Swipe, save, invest: Banking on the move, the Zoomer wayGen Z is redefining banking, prioritizing mobile apps and UPI for all financial needs over traditional branches. Banks are adapting, with a...31 Dec, 2025, 10.02 AM IST
- This generation is seeking authenticity in all things great & smallDiagnosed with PCOS as a teen, the author learned to take control of her health, a proactive approach mirrored by her generation. Gen Z fil...31 Dec, 2025, 05.01 AM IST
- Sweatshirts in the C-suite: The era of Gen Z CEOs unfolds as we enter 2026Gen Z graduates are increasingly launching startups, with 40% of top college alumni opting for entrepreneurship. Venture capital firms are ...31 Dec, 2025, 05.00 AM IST
- From clubbing to kirtan, Gen Z find a new groove in bhajan ravesGen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober s...31 Dec, 2025, 05.00 AM IST
- Gen Z's art era: How the new generation is reshaping the art market onlineGen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They...31 Dec, 2025, 05.00 AM IST
- Zoomer at the centre of entertainment’s next major actGen Z is reshaping content, commerce, and creativity by demanding interactive, creator-led ecosystems and micro-payment models. Their prefe...31 Dec, 2025, 05.00 AM IST
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...31 Dec, 2025, 05.00 AM IST
- Gen Zs want to be treated as partners, not as vote banksIndia's Gen Z is not politically disengaged but rather disillusioned with traditional politics. Growing up online, they engage through digi...31 Dec, 2025, 05.00 AM IST
- Gen Zs are demanding ‘affordable aspiration’India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-ti...31 Dec, 2025, 05.00 AM IST
- Work smart, not hard! How Gen Z is rewriting workplace rulebookGen Z is reshaping workplaces with clear expectations for growth and purpose. They seek transparent leadership and flexible environments. C...31 Dec, 2025, 05.00 AM IST
- Is AI boom overhyped, unreliable? Zoomers question hype bubbleBy 2026, artificial intelligence will make digital content indistinguishable from reality. This will force people to verify everything they...31 Dec, 2025, 05.00 AM IST
- Reimagining the link between work, office and employmentIndia's digital infrastructure is advancing rapidly, with innovations like JAM and UPI transforming payments and e-commerce. However, a his...31 Dec, 2025, 05.00 AM IST
- Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...08 May, 2025, 04.05 PM IST
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