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THROUGH THE GENZ LENS
For women, muscle is the new fitness flexThe treadmill is still trending, but the weight rack is also having its moment. The gym floor is changing as more women trade calorie burns...- Who is Raseshwari Devi, spiritual leader behind upcoming 1,500-seat meditation and wellness centre on World Meditation Day 2026?Raseshwari Devi ji: Spiritual leader Raseshwari Devi announced a new Yoga and meditation hall in Odisha and a week-long camp in Haridwar fo...
- Shaquille O'Neal already has $500 million, but is going back to college for a fourth degree at the age of 53. What can Gen Z learn from him?NBA legend Shaquille O'Neal, now 54, earned his fourth college degree from LSU, urging Gen Z graduates to embrace lifelong learning in an A...
- Word of the Day: MetamodernismWord of the Day: As society continues to grapple with uncertainty, metamodernism offers a vocabulary for understanding the emotional comple...
- Gen Z stands at the heart of India’s big manufacturing pivotIndia's electronics and semiconductor manufacturing growth is poised to be driven by GenZ. This digital-native generation brings technical ...
- 2026 through the Gen Z lens: The unstoppable rise of a new generationIndia's Gen Z, numbering 380 million, is a powerful force driving change. This generation is impacting innovation, politics, and spending h...
- Lost in translation: Bollywood struggles to speak Gen Z lingoBollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enj...
- Swipe, save, invest: Banking on the move, the Zoomer wayGen Z is redefining banking, prioritizing mobile apps and UPI for all financial needs over traditional branches. Banks are adapting, with a...
- This generation is seeking authenticity in all things great & smallDiagnosed with PCOS as a teen, the author learned to take control of her health, a proactive approach mirrored by her generation. Gen Z fil...
- Sweatshirts in the C-suite: The era of Gen Z CEOs unfolds as we enter 2026Gen Z graduates are increasingly launching startups, with 40% of top college alumni opting for entrepreneurship. Venture capital firms are ...
- From clubbing to kirtan, Gen Z find a new groove in bhajan ravesGen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober s...
- Gen Z's art era: How the new generation is reshaping the art market onlineGen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They...
- Zoomer at the centre of entertainment’s next major actGen Z is reshaping content, commerce, and creativity by demanding interactive, creator-led ecosystems and micro-payment models. Their prefe...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Gen Zs want to be treated as partners, not as vote banksIndia's Gen Z is not politically disengaged but rather disillusioned with traditional politics. Growing up online, they engage through digi...
- Gen Zs are demanding ‘affordable aspiration’India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-ti...
- Work smart, not hard! How Gen Z is rewriting workplace rulebookGen Z is reshaping workplaces with clear expectations for growth and purpose. They seek transparent leadership and flexible environments. C...
- Is AI boom overhyped, unreliable? Zoomers question hype bubbleBy 2026, artificial intelligence will make digital content indistinguishable from reality. This will force people to verify everything they...
- Reimagining the link between work, office and employmentIndia's digital infrastructure is advancing rapidly, with innovations like JAM and UPI transforming payments and e-commerce. However, a his...
- Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...
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