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THE NIELSEN COMPANY INDIA
JSW–The Times of India Earth Care Awards Recognises Champions of Climate Action and Sustainability- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech businessAnkur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. ...
- India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- ‘Lockdown Districts’ now off Nielsen’s research listIn a letter to clients, including top consumer goods firms, Nielsen said it expects an impact on data granularity and delivery schedule and...
- Rural revival to boost FMCG growth in Q1Nielsen said the industry will grow this year on account of a good monsoon forecast and with manufacturers passing on savings from GST rate...
- Nielsen India buys Indicus Analytics; looks out for more acquisitionsWith this association, we will be able to spot the demand better even at a micro level for our clients, says president of Nielsen India reg...
- Nielsen acquires Indicus Analytics; looks for more buyoutsIndicus Analytics will merge with Nielsen India. Indicus Analytics founder and MD Laveesh Bhandari will join Nielsen as the Chief Economist.
- Whirlpool, Videocon, Panasonic miffed with GfK-Nielsen India's under reportingGfK-Nielsen is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and...
- FMCG biggies HUL, Godrej, Dabur report higher sales growth numbers than estimated by NielsenMarket research firm Nielsen and India's consumer goods companies are in sharp disagreement over growth rates in the sector.
- Pepsi takes on Haldiram & Parle with 40% cheaper new chips brand 'Lehar'With a 20g pack priced at Rs 5, the US-based snacks and soft drink maker hopes to reclaim market share nibbled away by domestic players.
- Sizeable section of consumers may defer purchases by 6-12 months: StudyHigh food prices forcing Indians to cut other spending, says Nielsen.
- FMCG market in rural India to touch $100 bn by 2025: NielsenThe fast moving consumer goods market in rural India is tipped to touch $100 bn (around Rs 45,735 crore) by 2025 on the back of "unrelentin...
- Indian ad spend rises 32%: NielsenAccording to a study by the firm, the average sequential growth of ad spend in the Asia-Pacific (APAC) region during the quarter was 18%.
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
- Nielsen launches business consulting services in IndiaGlobal information and media company, Nielsen, on Wednesday announced the launch of a specialist Business Consulting Services group in Indi...
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