Nielsen launches business consulting services in India

MUMBAI: Global information and media company, Nielsen, on Wednesday announced the launch of a specialist Business Consulting Services group in India.

The Nielsen Business Consulting Services will combine qualitative, high-value business consulting with fact-based analytic-driven recommendations to help clients identify and optimise existing and new growth opportunities that drive revenue and profit, a press release issued here said.

This dedicated group will integrate Nielsen's current services and develop new solutions to address strategic business issues in sales, marketing and innovation.

"Business Consulting Service experts will leverage Nielsen's existing capabilities to deliver thought leadership to our clients, and partner with them on critical strategic issues," the Nielsen Company South Asia's Managing Director, Partha Rakshit, said.

In India, the group will be led by Asitava Sen, who has over 18 years of experience in management consulting in consumer and retail industries, the release said.