The sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.

Mallika Sarabhai’s son Revanta says the arts can be used as innovative communication for brands

Road shows, concerts in rural areas, tie-ups with local college bands and folk artistes are all on the agenda for the next three months.

With the launch of another TV show which looks beyond Bollywood songs, original compositions are slowly gaining acceptance in living rooms.

'I Am Mumbai'- the Mumbai Mirror campaign created by Ramesh Deo Productions and Taproot - bagged a gold lion in the best direction category...