Why the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.

"Festivals are of course symbols of faith and belief; in the New India, we should transform them into symbols of cleanliness as well."

Lessons for business leaders from the US government’s bug-ridden, error-prone insurance website.

With his best cricketing years behind him, brand Tendulkar no longer appeals to youth-focused marketers. A debate. Brand Dhoni | Football c...