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IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewers- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsors
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reach
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...26 Mar, 2026, 01.22 PM IST
- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...20 Jan, 2026, 06.45 PM IST
- IPL washout spurs potential insurance claims of Rs 50-60 croreThe rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, lead...14 May, 2024, 12.57 AM IST
- Advertisers make a killing this IPLThe TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...13 May, 2024, 09.26 AM IST
- Tata to pay record-breaking Rs 2,500 crore for IPL title sponsorship rightsIPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...20 Jan, 2024, 02.36 PM IST
- Tata Sons retains IPL title sponsorship rights for five yearsIndustry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many pros...19 Jan, 2024, 09.39 PM IST
- Aditya Birla Group bids for IPL rights; Tata has right to matchTata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. ...18 Jan, 2024, 07.21 AM IST
- IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...03 Jan, 2024, 02.26 PM IST
- IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...31 Mar, 2023, 12.44 PM IST
- IPL ad sales set to cross record ₹4,000-cr markThe broadcaster has closed deals with 15 sponsors on TV and 13 on Disney+Hotstar, and media buying executives are saying the rates were at ...03 Mar, 2022, 07.06 PM IST
- Tata takes over IPL sponsorship crown from VivoThe salt-to-software group is likely to pay ₹300 crore per year, about 60% of what Vivo would have paid as the title sponsor of IPL for the...12 Jan, 2022, 02.10 PM IST
- IPL 2022: Lucknow, Ahmedabad franchise receive formal clearance, mega auction in Bengaluru on Feb 12-13The formal clearance was given after a meeting of the Indian Premier League (IPL) Governing Council on Tuesday and both Ahmedabad and Luckn...11 Jan, 2022, 07.20 PM IST
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...11 Jan, 2022, 05.54 PM IST
- Tata, Jio, Patanjali, Byju's and Unacademy seek to bid for IPL 2020 title sponsorshipVivo had acquired the IPL title rights for a five-year period until 2022. Under the deal, Vivo had agreed to pay the board Rs 2,190 crore, ...15 Aug, 2020, 07.18 AM IST
- BCCI invites bids for IPL 2020 title sponsorship rights by August 18After BCCI’s repeated overtures, a few corporations which have warmed up to the idea of IPL sponsorship — like Tata Group, Amazon and RIL —...10 Aug, 2020, 01.44 PM IST
- Kings XI Punjab rope in Tata Motors Prima as title sponsorFraser Castellino, COO, Kings XI Punjab said, "I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and f...17 Apr, 2014, 03.08 PM IST
- Corporates get ready to splurge on advertisements during IPLEven companies that make water heaters,voltage stabilisers and other electrical products are getting ready to splurge on advertisements.05 Apr, 2011, 03.00 PM IST
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