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TAPROOT DENTSU
Ashish Bhasin steps down from Dentsu after a 13-year stint“I have had a wonderful 13 plus years and have enjoyed leading Dentsu India and Dentsu APAC. In this journey, I was lucky to have a brillia...- Facebook launches new phase of its ‘More Together’ campaign in IndiaThis phase marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company.
- Facebook launches new campaign 'More Together' in IndiaFocused on the Facebook app, a new consumer marketing campaign called 'More Together' shares stories that highlight the power of connection...
- Dentsu Aegis Network expands Agnello Dias’ role; names him creative chairman for groupIn 2012, DAN picked up majority stake in the company, and renamed it Taproot Dentsu.
- ABBY Awards 2019 to honour pioneering work; Prasoon Joshi joins master juryThe jury will screen all the entries received in the creative ABBY’s category and shortlist the best ones.
- Taproot Dentsu beats Ogilvy India for Indian Premier League dealTaproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
- Rs 2,000-Cr ad spends set aside for IPLThe increase of 10-12% over last year’s Rs 1,750 crore in advertising revenue for Star India.
- 'Smartphone is as smart as the network powering it' to be Airtel's new ad campaignThe commercial about operating the fastest network would continue separately and the new campaign would be pitched as the primary one.
- Taproot Dentsu India tops Creative Abbys by bagging 41 metals at GoaFest 2017The Social Street came second with 40 metals and JWT India came in third with 36 metals. Scarecrow Communications picked up 21 metals and D...
- Airtel upgrades network sites under Rs 60,000 crore Project LeapThe initiatives are part of its ‘Project Leap’ program under which it is investing Rs. 60,000 crores to build a future ready network.
- Dentsu Aegis Network re-brands agenciesDentsu Communications has been named Dentsu India, while Dentsu Marcom will be known as Dentsu One and Dentsu Creative Impact as Dentsu Imp...
- Dentsu Aegis buys Fountainhead Entertainment in Rs 300-400 crore dealPost-acquisition, Fountainhead will continue to be led by Brian Tellis as CEO and the current management team will also continue.
- Cannes Lions: BBDO India, Taproot Dentsu film get shortlisted in Film LionsBBDO India’s video for iCONGO titled ‘The World Wants More of A Good Thing’ and Taproot Dentsu’s film for Mumbai Mirror made to the shortli...
- Dentsu Aegis Network India announces new executive councilThe council includes heads of the Dentsu Aegis Network companies in India and is chaired by Bhasin. The company has 1700 employees.
- Dentsu Aegis consolidates India business under Ashish BhasinMeanwhile, Rohit Ohri, who was executive chairman of Dentsu India and CEO of Dentsu Asia Pacific (south), is being relocated to Singapore a...
- Dentsu Aegis Network may integrate its India operationsDentsu Aegis Network is working towards integrating its two India operations, Dentsu India and Dentsu Aegis Media, into one company, top of...
- Congress picks Dentsu, Taproot & JWT for poll ad campaignThe party will be looking to the ad agencies to burnish an image that's been battered by corruption scandals and criticism over inaction on...
- Dentsu in talks to buy out digital agency WebchutneyJapanese advertising agency Dentsu is in advanced talks to buy out leading digital advertising agency and consulting firm Webchutney.
- Japan's Dentsu acquires 51% stake in ad agency Taproot; deal estimated at Rs 140 croreJapanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertisi...
- Global ad agencies like Omnicom, Publicis & Dentsu in hectic parleys to buy TaprootTaproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...
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