Executives across TV networks and media agencies said that even fence sitters have resumed spending during the festive season.

India will see strong growth in video ad spends through FY22 despite the ravages of the pandemic, Zenith, the RoI agency of Publicis Media,...

Team HMC will be equipped to mobilise capabilities from across Publicis Media globally. Led by chairman Pawan Munjal, Hero Moto-Corp, has s...

The country's advertising expenditure is expected to close at Rs 62,699 crore for this year.

Recently, Nestle also consolidated its Nutrition digital marketing business with Zenith and DigitasLBi.

Five of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...

ZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...

ZenithOptimedia has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited (RBNL).

As Content Service Provider (CSP) in IT sector, Luminous Infoways has been managing highly prestigious National Portal of India for three S...