Audio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...

Hollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...

Apple is intensifying its focus on the entertainment sector, with an ambition to enhance the quality and quantity of its TV shows and films...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

With the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...

Psychology says people who watch daily soaps or binge watch new shows online aren't always escaping from real life. Psychology explains tha...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Zee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...

Dhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

The remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...