Searched for
TV ENTERTAINMENT ADVERTISING MARKET
FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Apple aims for better and more entertainment offerings, executive Cue saysApple is intensifying its focus on the entertainment sector, with an ambition to enhance the quality and quantity of its TV shows and films...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...
- Psychology says people who watch daily soaps or binge watch shows online aren't always looking for relaxation: What this viewing habit reveals?Psychology says people who watch daily soaps or binge watch new shows online aren't always escaping from real life. Psychology explains tha...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee hits 48-week TV share high on Hindi, regional gainsZee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
Load More
