Searched for
TV ADVERTISING VOLUMES
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
- RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...
- US stocks today: Disney earnings beat estimates as new CEO outlines growth strategyWalt Disney's new Chief Executive Josh D'Amaro laid out his strategy for the entertainment company Wednesday, saying it would remain commit...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Network18 Q4 loss at Rs 29.61 crore, revenue up 9.7% to Rs 615.78 crNetwork18 Media & Investments reported a consolidated net loss of Rs 29.61 crore for the March quarter, despite a 9.7% rise in operational ...
- Mega deals less likely, but media M&A show to stay strong in 2026Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- TV ad volumes fall as FMCG cos tighten spendsIn the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...
- Print ad volumes grow ahead of TV and radio during March quarterAdvertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...
- 'TV Ad volumes grew 26% last year over 2019'October 2022 accounted for the maximum of 9.2% of the total ad volumes last year owing to the festive season while June remained the month ...
- With 1.8 million seconds, television advertising volumes grow 22% in 2021, says BARC reportThe report highlighted that 2020 was a subdued year for television advertising, leading to a decline in total ad volumes across the year de...
- Television advertising volumes in January-April touch all-time highAdvertising volumes for the fast moving consumer industry grew 166% and 42% compared to 2020 and 2019 respectively in April 2021, BARC said.
- Jewellery brands largest retail advertisers on TV: TAMAd space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.
- Services sector top advertising category across news channels in 2020: TAMThere was a growth of 49% in average ad volumes per day during the unlock period compared to the lockdown period, the report said.
- Television advertisements hit record high in season of festivals and IPL“This is the highest ever ad volume since BARC started reporting data,” Sunil Lulla, CEO of BARC India, told ET. However, Lulla said that o...
- A changed advertising scene in a decadeIn the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.
Load More
