Television advertising volumes in January-April touch all-time high

Advertising volumes on television for January to April 2021 were at an all-time high as compared to previous years, said the Broadcast Audience Research Council (BARC India) on Thursday.

Building Equipments category posted a steep growth of 200% in TV as volumes in April 2021 over April 2020.

Advertising volumes for the fast moving consumer industry grew 166% and 42% compared to 2020 and 2019 respectively in April 2021, BARC said.


The consumer durable category also saw an increase in ad volumes and added 39 new advertisers on TV in April 2021 due to festivals like Ugadin and Gudi Padwal.