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TV ADVERTISEMENT DURATION CAP
JioBlackRock Mutual Fund announces feature changes across 6 funds, including flexi cap, large capJioBlackRock Mutual Fund will revise six schemes from August 26 to align with SEBI norms. Changes include broader gold and silver ETF expos...- Government removes 12-minute cap on TV advertisementsThe Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and ...
- TV ad volumes drop again in January-July amid big digital shiftTelevision advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasi...
- Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen is preparing for an “agent-first” media landscape where AI agents could increasingly determine the content and advertising users en...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- YouTube offers creators millions to not work with NetflixThe payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to a...
- YouTube offers millions to creators in bid to fend off Netflix: ReportYouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts ...
- AI opens new advertising avenues for India’s small businesses: StudyArtificial intelligence tools are helping Indian small businesses advertise more effectively. Nearly nine in ten businesses report AI enabl...
- Australia passes law to levy tech giants that fail to pay for local newsThe levy applies to Meta, Alphabet's Google, TikTok and Microsoft's LinkedIn, covering companies with a "significant" social media or searc...
- FMCG, auto and consumer companies step up festive marketing spends by up to 20%Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...
- YouTube changes how it counts views from August 24: Videos will get a view from the first frame, but monetization is unchangedYouTube will count video views from August 24, 2026, as soon as playback begins. This change aligns with platforms like TikTok and Instagra...
- Walmart turns to advertising as sales growth slowsWalmart's advertising business, Walmart Connect, is experiencing rapid growth. This segment significantly supports profits as same-store sa...
- TV ad cap removal to boost inventory, not demand; revenue benefit seen at 1–3%: ElaraThe recent removal of the 12-minute advertising cap could lead to a minor uptick in revenue for broadcasters. Still, it's improbable that t...
- Tukaram Mundhe's FDA now targets Shah Rukh Khan, Ajay Devgn & Tiger Shroff over pan masala-linked adThe Maharashtra FDA has issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for a chewing elaichi brand....
- Hayden Panettiere’s filmography, career and biggest roles: Heroes, Nashville, Scream franchise & Hollywood journey remembered as the star dies at 36Hayden Panettiere’s filmography spans television, Hollywood movies, animation, voice acting and theatre, beginning with commercials and soa...
- For long-term investors, looking beyond the obvious: 5 large-cap stocks from different sectors with upside potential of up to 24%An investor looking for a sound company often looks for two obvious moats: Price and margin. But there is another one that rewards close sc...
- India changes two-decade old rule to make you watch more advertisements during TV showsMinistry of Information & Broadcasting has lifted the long-standing cap on television advertisement durations, enhancing competition and st...
- Govt to scrap 12-minute-per-hour advertisement cap for TV channelsThe government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the ...
- TV ad demand weakens as ratings blackout enters festive seasonTelevision broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...
- Dish TV Q1 Results: Net loss widens to Rs 286 crore on fall in subscription revenueDish TV India faced a challenging June quarter, reporting a steep net loss of Rs 286.3 crore. The decline in subscription revenue significa...
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