Audio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

A major media merger faces opposition from industry professionals and politicians. They fear the Paramount Skydance acquisition of Warner B...

In a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...

TRAI is diving deep into Airtel's latest Priority Postpaid plans that promise to utilize 5G network slicing for an elevated user experience...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

A multi-month bear market has hit the valuations of India’s top 10 digital and technology services exporters. This and more in today’s ETte...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...