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TV AD MARKET
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- ‘Main Street vs The Merger’: Hollywood workers rally against $110 bn Paramount-Warner dealA major media merger faces opposition from industry professionals and politicians. They fear the Paramount Skydance acquisition of Warner B...
- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- TRAI's early assessment suggests new Airtel Priority plans do not violate net neutrality normsTRAI is diving deep into Airtel's latest Priority Postpaid plans that promise to utilize 5G network slicing for an elevated user experience...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IT’s Rs 18 lakh crore m-cap rout; Info Edge, Ixigo post Q4 profitsA multi-month bear market has hit the valuations of India’s top 10 digital and technology services exporters. This and more in today’s ETte...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
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