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TNS INDIA
Social media top priority for brands in customer outreachAs per the study, the other metrics on the top five priority list for the companies are brand tracking, market data, competition and inform...- PM Narendra Modi's popularity ratings still intact: ET-TNS surveyIndia's economy is doing fine, the government has handled recent controversies well and Prime Minister Narendra Modi's popularity ratings a...
- Indian Millennials spend 50 per cent more time on mobile than baby-boomersThe average millennial aged between 16-30 years with internet access spends 3.2 hours a day on their mobile devices. In India, the number i...
- Global IM usage increases 12%; WhatsApp most popular in India: SurveyA global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging e...
- Businesses failing to use data for better marketing decisionsIndian businesses are investing more in data-driven digital platforms and tracking systems to help them understand the challenging online l...
- Many Indian firms failing to utilise online data usefully: TNSAs much as 70 per cent of marketers in India admit that they find it difficult to integrate data from different sources, says the study.
- Delhi polls: Voters prefer BJP but want Arvind Kejriwal in power, says ET-TNS pollBharatiya Janata Party is poised to win the Delhi assembly polls comfortably, but the people of Delhi want Arvind Kejriwal as their chief m...
- Capital mood favours BJP: TNS survey for Delhi pollsThe BJP is clearly in the lead in Delhi, according to the findings of the TNS survey.
- TNS India survey for Delhi polls: Women safety high on agendaThe TNS India survey, conducted a few days before the Uber-rape incident, highlights this growing concern.
- India has more rich households than most European nationsIndia, the world’s second most-populous country, has more wealthy households than most European countries
- Ogilvy & Mather to help marketers build brands that appeal to Muslim consumersIn a first of its kind, advertising agency Ogilvy & Mather has launched a consultancy service dedicated to help marketers build brands that...
- Indians confident of keeping jobs this year: SurveySixty-two per cent Indians feel they will be able to hold on to their jobs in 2009, notwithstanding the economic slowdown, says a survey re...
- TNS expands network in India with connection to Kotak securitiesTransaction Network Services has extended its presence in Asia with a connection to India-based Kotak Securities, the stock broking and dis...
- ICICI, Kingfisher, Taj top brands in Asia-Pacific: SurveyICICI, Kingfisher and Taj-have emerged as the most admired consumer brands alongside LG, Sony, Cadbury, HP and Nokia in their respective se...
- Microsoft pips Infosys, SBI in most reputed firms listIntel, Maruti and TCS also figure in the list of most reputed companies, according to a survey by TNS. Top CEOs | A formula for successful ...
- India to witness higher use of instant messaging on mobilesIndia is expected to witness increased use of instant messaging on mobiles as a non-voice communication tool from the current 15 per cent i...
- Customers increasingly prefer music-enabled cell phones: StudyMusic-enabled cellular phones have become a rage with many customers listing FM/AM radio as one of the top choices for purchasing a mobile ...
- Can TV ads give wheels to car sales?A TNS study found that telephone call, direct mailer or e-mails from manufacturer or dealer were among the most uninfluencial contacts to c...
- Infy, TCS most reputed corporate houses in IndiaIT majors Infosys and TCS have emerged as the most reputed corporates in India while Tata Motors, Tata Steel and Hindustan Unilever have ti...
- TNS India appoints two senior executivesResearch firm TNS on Monday appointed Parijat Chakraborthy as Vice President- Technology Research-- and Anuradha Agadi as Vice President- H...
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