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TIRTIR
Myntra’s social commerce now drives 10% of revenue, fuelled by 3.5 million creatorsMyntra is betting big on social commerce as it blends content, community, and shopping with long-form, creator-led videos emerging as the n...- British beauty brands set to glam up Indian market as Nykaa, Tira prep for the glowIndia and UK free trade agreement will reduce duties on cosmetics. This will lead to more affordable beauty product imports from the UK. Co...
- New skincare labels catch the fancy of young India, eating into demand for many biggiesEstablished beauty brands faced a sales growth slowdown in FY24, while new-age and global labels surged. Consumers preferred brands offerin...
- Korean beauty brand TIRTIR debuts offline in India with Reliance Retail's TiraTIRTIR, a well-known Korean beauty brand, has launched its products offline in India. The brand has partnered with Reliance Retail's Tira s...
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