Korean beauty brand TIRTIR debuts offline in India with Reliance Retail's Tira

There's great news for people out there in India who love Korean skincare and makeup products. TIRTIR, one of the most famous K-beauty brands, is now available "offline" in India.

In collaboration with Reliance Retail's Tira, TIRTIR made its much-anticipated debut in "offline retail", bringing its beloved offerings closer to Indian beauty enthusiasts.

TIRTIR has garnered a massive following globally, particularly for its Mask Fit Red Cushion Foundation, a product that has redefined inclusivity in the beauty industry.


Boasting an impressive 30 shades, the cushion foundation addresses a wide spectrum of skin tones, making it a ground-breaking product in markets where such diversity is limited.

Other cult-favourite TIRTIR products include:

Milk Skin Toner: A hydrating and refreshing skincare essential.

TIRTIR Ceramic Milk Ampoule: A premium skincare solution known for its potent, nourishing formula that strengthens the skin barrier and enhances radiance.

Mask Fit Makeup Fixer: A powerful setting spray designed to keep makeup fresh, radiant, and long-lasting.

TIRTIR is available through select Tira stores and the Tira app. Offline, people can explore TIRTIR's range at the following Tira stores: Jio World Drive, Mumbai, DLF Avenue, Vasant Kunj, Delhi , Mall of Asia, Bengaluru, Infiniti Mall, Andheri, Mumbai and Infiniti Mall, Malad, Mumbai

With its premium quality, innovative formulations, and inclusive ethos, TIRTIR is set to captivate Indian consumers.