The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Jyeshtha Amavasya 2026: Devotees will celebrate Shani Jayanti on May 16, 2026, which marks the birth of Lord Shani Dev. It also falls on Sh...

Brokerages remain positive on select stocks across defence, IT, and FMCG sectors. Motilal Oswal has maintained Buy on Coforge and Marico, c...

Earnings analyses reveal a sector transitioning rapidly away from traditional effort-based delivery. AI-driven productivity is causing reve...

India’s law entrance test-prep market is expanding steadily, driven by rising demand for legal education and growing participation beyond m...

Shares of Eternal and Swiggy have fallen sharply in 2026 so far, down about 17% and 32%, amid inflation concerns, potential AI-led job loss...

Brokerages are selectively positive on the market. Goldman Sachs recommends Solar Industries with a buy rating. Morgan Stanley resumes cove...

TAM’s in-house teams will work with Axis My India and client teams closely to provide data insights for driving implementation of their mar...

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Around 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...

The IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.

WPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...

NDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...

Can viewership for a channel go up from 50,000 to 200,000 on one Sunday afternoon despite no change in programming?

The government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...