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TAM INDIA
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- The Wedding Company raises $2.75 million in seed fundingThe Wedding Company, a tech-driven wedding platform, secured $2.75 million in seed funding to enhance its services and expand its vendor ne...
- India's REIT and InvIT market to attract Rs 11.6 trillion new investments; AUM may double to Rs 20 trillion by 2030: Avendus CapitalIndia’s REIT and InvIT market could attract an additional Rs 11.6 trillion in investments by 2030, taking total assets under management bey...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Jyeshtha Amavasya 2026 Date: When is Shani Jayanti, puja timings, rituals, mantras and why devotees observe Shani AmavasyaJyeshtha Amavasya 2026: Devotees will celebrate Shani Jayanti on May 16, 2026, which marks the birth of Lord Shani Dev. It also falls on Sh...
- Buy, Sell or Hold: Motilal Oswal maintains Buy on Coforge; Goldman Sachs retains Buy on Bharat ElectronicsBrokerages remain positive on select stocks across defence, IT, and FMCG sectors. Motilal Oswal has maintained Buy on Coforge and Marico, c...
- Indian IT faces AI reset as top 5 firms post mixed FY26Earnings analyses reveal a sector transitioning rapidly away from traditional effort-based delivery. AI-driven productivity is causing reve...
- Test-prep players adapt as legal education attracts wider talent poolIndia’s law entrance test-prep market is expanding steadily, driven by rising demand for legal education and growing participation beyond m...
- Eternal vs Swiggy: Quick commerce giants crash up to 32% in 2026 so far. Should you buy now?Shares of Eternal and Swiggy have fallen sharply in 2026 so far, down about 17% and 32%, amid inflation concerns, potential AI-led job loss...
- Buy, Sell or Hold: Morgan Stanley resumes coverage on UPL; Emkay Global initiates coverage on D-MartBrokerages are selectively positive on the market. Goldman Sachs recommends Solar Industries with a buy rating. Morgan Stanley resumes cove...
- Axis My India to spend Rs 100cr on mammoth survey of 1 million consumersTAM’s in-house teams will work with Axis My India and client teams closely to provide data insights for driving implementation of their mar...
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- WPP moves New York Supreme Court for dismissal of NDTV lawsuitWPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...
- NDTV says WPP making baseless threats in TAM India caseNDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...
- TAM's alleged manipulation: Viewership for a channel shot up from 50k to 200k in one afternoonCan viewership for a channel go up from 50,000 to 200,000 on one Sunday afternoon despite no change in programming?
- Government mulls probe against TAM Media Research after complaintsThe government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...
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