The rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

As the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...

Iconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...

Kuku FM and Kuku TV are venturing into movie theaters. Their first Hindi film, Indian Institute of Zombies, is a campus comedy. It blends h...

Micro-dramas are rapidly gaining traction in India, driven by social media discovery and mobile-first consumption. These bite-sized, episod...

In an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...

Tata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...

The rise of micro-drama content in India is nothing short of astounding, captivating over 73 million viewers in just under a year. This exp...

WinZO and Balaji Telefilms are launching India's first transmedia universe, merging stories and games across formats. This collaboration ai...

Mumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...

Of the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...

Balaji Telefilms is pivoting its digital strategy with a multi-platform approach, launching the Kutingg app for family-oriented content and...

Two-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.

In a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...

As micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...

Kuku, an Indian storytelling platform, is poised for global expansion, targeting the US and Southeast Asia, including Indonesia, the Philip...