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STORY TV MICRODRAMA
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- Eloelo reports FY25 operating revenue at Rs 69.5 crore; expenses jump 67% on marketing spendsAs the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
- Kuku forays into film production with first Hindi theatrical releaseKuku FM and Kuku TV are venturing into movie theaters. Their first Hindi film, Indian Institute of Zombies, is a campus comedy. It blends h...
- Meta-fuelled feeds are driving India’s micro-drama Surge, finds Ormax reportMicro-dramas are rapidly gaining traction in India, driven by social media discovery and mobile-first consumption. These bite-sized, episod...
- Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
- Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
- Two minutes to spare: Micro dramas keep audience glued to the screensThe rise of micro-drama content in India is nothing short of astounding, captivating over 73 million viewers in just under a year. This exp...
- WinZO, Balaji Telefilms partner to build India’s first transmedia microdrama universeWinZO and Balaji Telefilms are launching India's first transmedia universe, merging stories and games across formats. This collaboration ai...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
- Kuku FM closes $85 million funding round led by Granite Asia; valuation hits $550 million post investmentOf the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...
- Balaji Telefilms revamps digital play with Kutingg, microdrama pushBalaji Telefilms is pivoting its digital strategy with a multi-platform approach, launching the Kutingg app for family-oriented content and...
- Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
- Kuku to expand global footprint with audio, video OTT offeringsKuku, an Indian storytelling platform, is poised for global expansion, targeting the US and Southeast Asia, including Indonesia, the Philip...
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