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YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- India Women vs Netherlands Women Playing 11: Probable XIs, team news and key players for Women's T20 World Cup 2026India Women vs Netherlands Women Playing 11 Prediction: India Women aim to build on their winning start against the Netherlands in the ICC ...
- ICC Women's T20 World Cup 2026 records biggest-ever opening weekendThe ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...
- IND vs AFG Live Streaming: When and where to watch 2nd ODI in Lucknow as India look to continue winning runIndia vs Afghanistan Playing 11: India aims to extend their winning streak against Afghanistan in the second ODI in Lucknow on June 17, fol...
- Vaibhav Sooryavanshi's on-field outburst underlines importance of situation management trainingYoung Indian cricketer Vaibhav Sooryavanshi requires mental conditioning to manage sledging. Experts suggest this training will help him ma...
- 'Dhurandhar had too much violence, but...,' says Ranveer Singh's father-in-law. Prakash Padukone reveals two common things they bond over despite busy schedulesBadminton legend Prakash Padukone recently shared his thoughts on the blockbuster film Dhurandhar. He also talked about the close family bo...
- IND-W vs PAK-W T20 World Cup 2026 Live Streaming: When and where to watch India vs Pakistan match, venue & telecast detailsIND-W vs PAK-W T20 World Cup 2026: When and where to watch India Women vs Pakistan Women match live streaming online: India and Pakistan wo...
- IND vs AFG 1st ODI 2026: Live streaming, playing 11, pitch report, weather forecast and match predictionIndia vs Afghanistan 1st ODI Live Streaming: India begins its 2027 ODI World Cup preparations against Afghanistan in Dharamsala today. Desp...
- Before Olympic glory, there was Jaspal Rana: Indian shooting loses its first starIndian shooting lost a legend with the passing of Jaspal Rana at 49. He was a trailblazing marksman and a dedicated coach. Rana inspired a ...
- BAN vs AUS 2nd odi Playing 11, live streaming, pitch report, weather updateBangladesh vs Australia 2nd ODI Live Streaming: Bangladesh aims to create history by securing their first-ever ODI series win against Austr...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Hardik Pandya, Rohit Sharma gets all-clear for ODI series against AFG from BCCI's CoEStar Indian cricketers Hardik Pandya and Rohit Sharma are both declared fit and cleared for the upcoming ODI series against Afghanistan. Th...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Harsh Goenka reveals Vaibhav Sooryavanshi’s unexpected pre-match ritual and it's not meditation or musicYoung cricket prodigy Vaibhav Sooryavanshi, selected for India's T20 squads, finds a unique way to stay calm before matches: watching his f...
- From Rajasthan's border town to Team India: Who is Manav Suthar, the left-arm sensation handed his Test debut?Manav Suthar earned his first India Test cap on Saturday. The Rajasthan all-rounder received his cap from Kuldeep Yadav. Suthar's journey f...
- JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
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