Several new cos are associated with the IPL for the 1st time as team or broadcast sponsors, indicating there’s still healthy brand interest...

According to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...

Even as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...

Virat Kohli, India’s test cricket captain, is on his way to be the biggest sports celebrity in the country having already joined the Rs 100...

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...