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Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure: ReportThe fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...- Star to double investments in Kabaddi League, add 4 teamsFounded in 2014, by Mashal Sports (Star India owns 74% stake in the company), PKL has seen a significant increase in its viewership and pop...
- Sports sponsorship industry in India grew at 19.33 per cent in 2016: ReportThe media spends rose 24.63 per cent to Rs 3510.8 crore from Rs 2816.9 crore, the ESP Properties - SportzPower report said.
- Many companies open their IPL inningsSeveral new cos are associated with the IPL for the 1st time as team or broadcast sponsors, indicating there’s still healthy brand interest...
- Sports sponsorship in India up by 12 per cent last yearAccording to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...
- For advertisers, sport is no longer just cricket; Kabaddi, football are fast catching up on ad spendsEven as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...
- Virat Kohli joins Rs 100 crore club, endorses 13 brandsVirat Kohli, India’s test cricket captain, is on his way to be the biggest sports celebrity in the country having already joined the Rs 100...
- Ad spend on sports nearly doubled in five years: ReportAdvertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...
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