The Advertising Standards Council of India (ASCI) now mandates clear labeling of paid content by media companies on social media. This new ...

Elon Musk's X Corp has filed a lawsuit challenging a New York state law that requires social media companies to report how they moderate ha...

New York Attorney General Letitia James, a Democrat who enforces the state's laws, is the named defendant in X's lawsuit. Her office did no...

The move comes even as financial influencers, called ‘finfluencers’, continue to remain under the scanner of market regulator Securities an...

More than half of the violations were found on Meta-owned Instagram, while Alphabet's Youtube contributed a third of them, the self-regulat...

Last Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...

"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...

Influencers or celebrities should be able to substantiate the claims made by them in promotions, according to the guidelines.

Critics from all fronts accuse CPAC to be involved in financial and other beneficiary dealings with charges claiming the gathering becoming...

India’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...

The guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where,...

In today's ETtech Evening Briefing: Coupang's IPO and listing a shot in the arm for SoftBank; Nazara Technologies to launch India's first g...

In the absence of a disclaimer of it being a paid post, the average person is likely to think of it as a genuine endorsement from a person ...

Marketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...

Marketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.

According to the RTI Act, the penalty can only be imposed on an official holding the charge of Central Public Information Officer which is ...

Making it obvious that it was going to use the documentary to the fullest against India, Islamabad said Friday its contents were of vital s...