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Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...- As podcasts boom in India, paid interviews raise transparency concernsIndia's booming podcast industry faces a transparency crisis as paid interviews are increasingly disguised as organic content. For fees up ...
- Most of India's top influencers not disclosing commercial tie-ups: ASCIThe self-regulatory body said digital platforms reported 97 per cent of the violative ads during the April-September 2025 period, with Meta...
- ASCI orders media to label paid posts, safeguard editorial integrityThe Advertising Standards Council of India (ASCI) now mandates clear labeling of paid content by media companies on social media. This new ...
- Musk's X sues to block New York social media transparency lawElon Musk's X Corp has filed a lawsuit challenging a New York state law that requires social media companies to report how they moderate ha...
- Elon Musk's X sues New York to block social media hate speech lawNew York Attorney General Letitia James, a Democrat who enforces the state's laws, is the named defendant in X's lawsuit. Her office did no...
- ASCI’s revised guidelines for finfluencers: All your questions answeredThe move comes even as financial influencers, called ‘finfluencers’, continue to remain under the scanner of market regulator Securities an...
- 2,767 complaints against influencers processed; Instagram tops list of violators: ASCIMore than half of the violations were found on Meta-owned Instagram, while Alphabet's Youtube contributed a third of them, the self-regulat...
- New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEOLast Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...
- New guidelines on social media influencers to bring more transparency but lead to higher costs - DigitalROI"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...
- Disclosure norms tightened for social media influencersInfluencers or celebrities should be able to substantiate the claims made by them in promotions, according to the guidelines.
- CPAC accused to be in a quid pro quo with foreign backers as Trump's stalwarts rise with powerCritics from all fronts accuse CPAC to be involved in financial and other beneficiary dealings with charges claiming the gathering becoming...
- ASCI guidelines to filter out forced claims: BrandsIndia’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...
- From June 14, influencers must label all paid posts, says ad councilThe guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where,...
- Paid in IndiaIn today's ETtech Evening Briefing: Coupang's IPO and listing a shot in the arm for SoftBank; Nazara Technologies to launch India's first g...
- How 'covert influencers' harm the fight for clearly marked paid postsIn the absence of a disclaimer of it being a paid post, the average person is likely to think of it as a genuine endorsement from a person ...
- ASCI influencer marketing rules may impact ad spending temporarilyMarketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...
- Marketers not expecting a drastic change in influencer ad spends with new ASCI draft guidelinesMarketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.
- CIC issues show-cause notice to ex-president of Hockey India Rajinder SinghAccording to the RTI Act, the penalty can only be imposed on an official holding the charge of Central Public Information Officer which is ...
- BBC documentary row: Pakistan asks UK to find evidence of RAW funding MQMMaking it obvious that it was going to use the documentary to the fullest against India, Islamabad said Friday its contents were of vital s...
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