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SONY MOBILE STRATEGY
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- ET Women Conclave 2026 spotlights leadership, reinvention, and powerful conversationsThe ET Women Conclave 2026 celebrated inspiring leaders, entrepreneurs, and changemakers with dialogues on authenticity, wellness, and impa...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Paid music streaming hits the right note as free users fadeIndia's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...
- India’s OTT market expands to 1.45 billion monthly active users driven by data, smartphonesIndia's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...
- Honda, Sony halt joint EV development projectHonda and Sony have announced a halt to their electric vehicle project, Sony Honda Mobility (SHM), and the planned launch of its first mode...
- MobiKwik appoints of Daman Soni as its vice president for growthPrior to joining MobiKwik, Soni was heading the Indian market for the Line suite of apps and was responsible for strategy, growth, marketin...
- Flipkart's chief product officer Punit Soni, a high-profile catch from Silicon Valley, quitsDuring his stint with Flipkart, Soni was responsible for significantly enhancing the product design capability and hiring a robust technolo...
- LG, Sony fight for survival in India's smartphone space, to exit entry marketFacing tough competition from Chinese and local vendors, their market share in the smartphone category has slipped to record lows - LG at 0...
- Sony India won’t lay off Vaio staff: Kenichiro HibiWhile our television business continues and is expected to grow, we may look at increasing manpower in this segment depending on business d...
- Sony to increase penetration of its mobile phones in India market"TV is the biggest category for Sony India but the next most emerging category is mobiles. The current share of mobile phone is around 9 pe...
- Sony aims to treble mobile division revenues in India by FY 2015Sony is is now looking to gain market share on the basis of new products. The company's growth will be driven by a range of smart phones su...
- Sony, Motorola, LG, Acer join Apple, HTC to focus on top-end smartphones in IndiaOnce popular mobile phone brands Sony, Motorola and LG are joining the likes of HTC and Apple and focusing on the small but lucrative segme...
- Demand for radio sets dips despite booming FM marketIn the wake of growing listenership of FM channels in the country, companies are integrating radio as an additional feature in other device...
- Sony Ericsson to cut 2,000 jobs after lossesSony Ericsson would cut 2,000 more jobs after it swung to loss of $384mn in 1st Q of yr.
- Sony India looks at HD products to drive business hereJapan's Sony Corp will focus on high definition (HD) products to grow its business in India.
- Sony Ericsson R&D unit in IndiaSony Ericsson on Wednesday announced it would establish a research and development unit for mobile phones in Chennai.
- Sony Ericsson to set up R&D centre in IndiaSony Ericsson has announced setting up of mobile the R&D unit to strengthen its presence in India.
- Sony India retunes strategy focusThe Indian arm of world’s second-largest consumer electronics maker, that has been focusing on channel expansion in the recent past, is now...
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