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SNAPCHAT STUDY
Australia investigates tech giants over social media ban complianceUnder the Australian law, platforms face a fine of up to A$49.5 million ($34 million) for noncompliance, and the regulator added on Tuesda...
US jury verdicts against Meta, Google tee up fight over tech liability shieldTech giants Meta and Google have been found liable in US courts for harm caused to young users. Juries awarded millions in damages in cases...
For Gen Z, AI is becoming a daily tool, not a trendGen Z is integrating AI and AR into their daily routines for practical purposes, using AI as a "tech buddy" for tasks and studies. Augmente...
One-fifth of Australian teens still use TikTok, Snapchat after social media banThe number of 13-to-15-year-olds using TikTok and Snapchat, among the most popular social media apps with Australian teenagers, fell from ...
EU grills Apple, Snapchat, YouTube over risks to childrenThe EU has asked Snapchat, YouTube, Apple, and Google to explain how they protect children online, amid growing support for restricting min...
Attention-based measures outperform traditional ad metrics in driving impact among Gen Z: Snap StudyThe report, ‘Attention Advantage’, jointly conducted by ephemeral messaging app Snapchat, media agency WPP Media, and attention analytics f...
Digital But Disciplined: Tech is everywhere but Gen Z knows when to unplugThe ET Snapchat Gen Z Index reveals that India's Gen Z is embracing AI and AR technologies while also actively monitoring their screen time...
No cubicles, no clocks: Gen Z’s vision for the future of workGen Z in India prioritizes flexibility and work-life balance alongside salary, reshaping traditional career expectations. Hybrid work model...
Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...
Snapchat astrological profile: How to study your signs and future?Spirituality has now become a regular part of the Gen Z trend and one can easily create and access their respective astrological profiles o...
Social media firms gained $11 billion in ads from under-18 users' engagement in 2022, finds studyResearchers said that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young p...
TikTok, Snapchat growing in popularity among UK children: media regulatorThe study found a slight increase in both apps' popularity in the past year, with TikTok now being used by 53% of children (up from 50%), a...
Facebook sees massive drop in teen usage in last 7 yearsThe share of teens who use Facebook has dropped from 71% in 2014-15 to 32% now, with TikTok replacing it as the most popular platform among...
Filters, lenses, face swap - here's how Snapchat is charming millennials, and moreSnapchat has made a mark with its 10 seconds worth of snaps feature.
Snapchat users now spend 25 to 30 minutes every day on the appSnapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day o...
Here's why Snapchat may be more enjoyable than FacebookResearchers found that Snapchat interactions are associated with more positive emotions than Facebook and other social technologies.
Facebook is 'dead and buried' for young people: StudyFacebook is "dead and buried" for young people in the UK, who are moving on to "cooler things", according to a major study.