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SMRITI MANDHANA ENDORSEMENTS
India’s women cricketers set for new financial high as brand value surges after World Cup winIndia's path-breaking women cricketers are set to see their brand valuations soar by over 50 percent following their World Cup triumph. Top...08 Nov, 2025, 01.56 PM IST- Pay parity's sparked a fresh, new innings04 Nov, 2025, 11.26 PM IST
- Pride, not prejudice: India’s World Cup winning women lift the game — and their brand valueIndian women cricketers have seen their brand value skyrocket after winning the World Cup. Endorsement fees have jumped significantly, with...04 Nov, 2025, 05.30 AM IST
- Palash Muchhal to tie the knot with Indian cricket star Smriti Mandhana. Check their net worth, education and love storyMusic director Palash Muchhal has subtly confirmed that his relationship with Indian cricketer Smriti Mandhana is moving to the next stage....19 Oct, 2025, 01.33 PM IST
- Fair play on and off the field: Women athletes score record brand dealsBrands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Amon...29 Mar, 2023, 06.32 AM IST
- Pushing the boundaries: Why WPL is a big step towards levelling the playing field for women’s sportsThe cricket league will be a trendsetter in more ways than one. India might soon get a women’s kabaddi league, too, following the success o...05 Mar, 2023, 05.15 PM IST
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...24 Feb, 2023, 12.21 AM IST
- Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish...08 May, 2020, 09.54 AM IST
- Shafali Verma pads up as Pepsi 'swag star'16-year-old top-ranked T20I woman player becomes one of beverage company's youngest brand endorsers. The deal is inexpensive since Verma ha...06 Mar, 2020, 09.12 AM IST
- Women's T20 World Cup: There is depth in Indian teamWhile much work is still left, it can be said that the main strength of this Indian side is depth. Unlike in 2017 or 2018, when they were h...29 Feb, 2020, 12.08 AM IST
- Cricket & screen continue to beat women athletes on home turfThe survey, conducted last week by Mumbai-based Indian Institute of Human Brands (IIHB), reflects the good-old obsession of the people with...19 Aug, 2019, 11.42 AM IST
- At CEAT Awards, Gambhir bats for credibility; cricketer reads his speechHarsh Goenka shares how they awarded certain cricketers despite them playing for a rival sponsor.21 May, 2019, 08.15 AM IST
- Another crack in Indian women's cricket teamCommittee of Administrators (COA) chairman Vinod Rai said that Harmanpreet Kaur and Smriti Mandhana, in a letter, have backed Ramesh Powar ...04 Dec, 2018, 09.50 AM IST
- Another crack in women’s team; Harmanpreet, Smriti want BCCI to retain Powar as coachHarmanpreet also reiterated that dropping Mithali was a decision of the team management.03 Dec, 2018, 11.41 PM IST
- Women cricketers score in brand arenaMithali has inked a deal with New Zealand-based bat maker Laver & Wood apart from playing brand ambassador for US cab-hailing company Uber ...26 Nov, 2018, 02.21 PM IST
- Baseline Ventures to manage golfer Shubhankar Sharma’s commercial interests“We are excited to have Shubhankar on board, who is surely the most exciting Golfer in the world,” said Tuhin Mishra, managing director, Ba...08 May, 2018, 02.39 PM IST
- Star cricketer Smriti Mandhana signs deal with Baseline Ventures“We have signed a three-year deal with Smriti for managing all her commercial interests,“ Tuhin Mishra, managing director, Baseline Venture...08 Aug, 2017, 11.39 AM IST
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