Most of the mall owners, which generally leases space in their shopping malls on a revenue-sharing model with retailers having a minimum gu...

Pandemic or not, the action is hotting up in the Rs 5 lakh+ segment. The premium segment is a niche but high-margin category, say industry ...

Building brand esteem and reputation is one of the most precious but least understood dynamics in the business world.

In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it...

Management consulting firm Technopak president Saloni Nangia said the next decade would define winners in the digitally creative world. She...

Devotion to a brand or high engagement intensity in an activity does not mean one is automatically a member of a tribe. There is a degree o...

In the past, a legendary gallery of inspired souls created wealth through growing brand-new opportunities or dramatically redefining and ex...

CEOs represent an exclusive, highly qualified, well networked, influential and prosperous class of people.

Vinod Dasari aims to reinforce India focus, grow volumes and protect leadership.

Despite the overwhelming nature, scale and scope of mutation underway, Shubhranshu Singh argues that MarTech is finally allowing MarComm to...

Prior to his long stint at Star, Singh was the marketing director at Visa and Diageo India and a marketing manager at Hindustan Unilever.

According to Sebi, the company had allotted RPS worth Rs 1.95 crore to 241 people in 2011-12 and 2012-13.

Prima facie the company has breached the provisions of Companies Act in connection with the subject offer and allotment of preference share...

Net closures last year were estimated at about 180 stores on the back of steep rentals, power and manpower costs, and competition from onli...

Only luck that came Team India’s way was in the form a Bronze in Film Craft for Nike’s Parallel Journeys by JWT and entered by Ramesh Deo P...

Visa has moved its advertising duties globally from TBWA to BBDO globally. TBWA was chosen as the global agency when Visa became a public c...

Alleging Congress was responsible for woes of Muslims, Akhilesh said SP would not support the UPA if it fell on its own.