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SHUBHRANSHU SINGH
Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...- Tata Motors eyes $500-700 million business from electric trucks and busesThe transition toward commercial EVs will be bigger than its entry into the electric personal vehicle segment, as commercial EVs will poten...
- Exodus of top executives continues at Royal Enfield; Vimal Sumbly, head of APAC resignsHigh-profile exits at Royal Enfield continue, with its Asia-Pacific head, Vimal Sumbly, being the latest to resign from the manufacturer of...
- COVID-19: Shopping mall owners' income dips around 50 pc in FY21 on rental waiverMost of the mall owners, which generally leases space in their shopping malls on a revenue-sharing model with retailers having a minimum gu...
- How premium bike makers are hoping to cash in on the shift to personal mobilityPandemic or not, the action is hotting up in the Rs 5 lakh+ segment. The premium segment is a niche but high-margin category, say industry ...
- Building brand esteem in the instant information ageBuilding brand esteem and reputation is one of the most precious but least understood dynamics in the business world.
- Why brands increasingly need ideas that are powerful, resonant and resilientIn the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it...
- E-commerce to be key growth driver for lifestyle brands; Hindi speaking consumers ignored by luxury brands: MarketersManagement consulting firm Technopak president Saloni Nangia said the next decade would define winners in the digitally creative world. She...
- Understanding brand tribalism: The creators of cultureDevotion to a brand or high engagement intensity in an activity does not mean one is automatically a member of a tribe. There is a degree o...
- How legendary entrepreneurs created a brand of their ownIn the past, a legendary gallery of inspired souls created wealth through growing brand-new opportunities or dramatically redefining and ex...
- Corner Office: What does it take to be a modern day CEOCEOs represent an exclusive, highly qualified, well networked, influential and prosperous class of people.
- Major Rejig at Royal Enfield post new CEO Dasari’s entryVinod Dasari aims to reinforce India focus, grow volumes and protect leadership.
- Did technology kill good old creativity?Despite the overwhelming nature, scale and scope of mutation underway, Shubhranshu Singh argues that MarTech is finally allowing MarComm to...
- Shubhranshu Singh joins Royal Enfield as head of global brandPrior to his long stint at Star, Singh was the marketing director at Visa and Diageo India and a marketing manager at Hindustan Unilever.
- Sebi orders Shreebhumi Constructions to refund investors' moneyAccording to Sebi, the company had allotted RPS worth Rs 1.95 crore to 241 people in 2011-12 and 2012-13.
- Sebi bans Shreebhumi Constructions from capital marketsPrima facie the company has breached the provisions of Companies Act in connection with the subject offer and allotment of preference share...
- Number of modern food & grocery stores dip on rising rentals, power costs & online rivalsNet closures last year were estimated at about 180 stores on the back of steep rentals, power and manpower costs, and competition from onli...
- India ends its best run with 33 metals haul at international advertising festival 'Cannes Lions'Only luck that came Team India’s way was in the form a Bronze in Film Craft for Nike’s Parallel Journeys by JWT and entered by Ramesh Deo P...
- Visa globally moves its creative duties from TBWA to BBDOVisa has moved its advertising duties globally from TBWA to BBDO globally. TBWA was chosen as the global agency when Visa became a public c...
- Mulayam Singh announces a slew of sops, Akhilesh vows to constitute commission on Muslim reservationAlleging Congress was responsible for woes of Muslims, Akhilesh said SP would not support the UPA if it fell on its own.
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