The rise of Indian app ecosystemInvestors are bullish about the emergence of Indian apps in different sectors, saying there’s a clear need to create consumer-friendly util...
25 May, 2021, 01.14 PM IST
Measures to monitor and control fake information welcome: Koo, MitronThe government's standoff with social media platforms such as Twitter had intensified following the Republic Day violence linked to farmer ...
19 Feb, 2021, 05.35 PM IST
Social media, video apps flooded with CVs, job requests post ByteDance layoffsMX Player's TakaTak, ShareChat, Trell, Chingari, Bolo Indya, Mitron and Roposo are among the many companies likely to pick up some of the i...
29 Jan, 2021, 03.24 PM IST
Short-video firms have a new problem: Squatter appsThese apps copy name and logo and use cheap source code to lure users who unwittingly download these, compromising their data.
24 Dec, 2020, 05.15 AM IST
TikTok India rival Mitron signs licensing deal with Zee MusicThe Mitron-Zee Music deal will give short-video creators access to the music label's catalogue of Bollywood songs. Mitron is rapidly rampin...
21 Dec, 2020, 01.49 PM IST
Short-video apps in India may be in for consolidation nearly six months after TikTok banAccording to Google Play Store's rankings, ShareChat's Moj, Times Internet's MX Takatak and Dailyhunt's Josh have remained among the most d...
15 Dec, 2020, 07.26 PM IST
Inside the global expansion plans of India's homegrown short video appsChingari, which allows users to upload and create short videos in over 20 languages and claims to have clocked over 30 million downloads ha...
13 Nov, 2020, 06.16 PM IST
Mitron TV announces new leadership appointmentsFormer ByteDance executive Shyamanga Barooah has joined the platform as head of content strategy.
12 Nov, 2020, 04.13 PM IST
Atmanirbhar apps: Indian short-video app Mitron TV launches new discovery platformThe platform said with the launch of Atmanirbhar Apps, it wants to urge people to become ‘vocal for local’ and to bring the spotlight on th...
31 Oct, 2020, 03.15 PM IST
Short-format video app Mitron TV debuts on iOSThe iOS app consists of advanced video editing options, which will enable creators to make distinctive content for an 'immersive experience...
27 Oct, 2020, 03.35 PM IST
Social media platforms introduce new incentives for usersFrom launching peer-to-peer commerce services which could help creators earn more money, to auditioning users for streaming shows, social m...
27 Oct, 2020, 09.06 AM IST
Digital ad spends likely to get a big boost this festive seasonWith e-commerce driving consumption in Covid times, digital advertising spends are likely to see a significant uptick this festive season.
16 Oct, 2020, 12.08 PM IST
Mitron raises $5 million in funding led by Nexus Venture PartnersThe latest round of financing saw participation from angels including Deep Kalra (Chairman, MakeMyTrip), Amrish Rau (CEO, Pine Labs), Jiten...
18 Aug, 2020, 09.13 AM IST
Competition intensifies: Local Video streaming apps look to sign on TikTok celebsIn the last month, as demand for the big-name stars from TikTok intensified, creators have begun demanding fees ranging from Rs 3 lakh to R...
23 Jul, 2020, 12.36 AM IST
China apps ban drives Indian firms’ gainsSome of these Indian firms said they plan to double their teams by the end of the financial year in spite of the coronavirus crisis, as the...
11 Jul, 2020, 03.22 PM IST
Amid rising anti-China mood, local app Mitron eats into TikTok's India market in eye-popping mannerMitron saw a 4x jump in downloads to 5.4 mn between April and May 25, according to data from Sensor Tower.
28 May, 2020, 08.17 PM IST