Mitron TV announces new leadership appointments

Indian short-format video app Mitron TV announced the expansion of its leadership team with two new hires on Thursday.

Ex ByteDance executive Shyamanga Barooah has joined the platform as head of content strategy and former ET journalist Biswarup Gooptu has joined as the head of partnerships and policy.

Barooah was the content operation head of Helo and chief editor of News Republic, which is part of ByteDance, the parent company of TikTok. Mitron TV said in his new role, he will be responsible for developing and optimizing a tailored content strategy, whilst driving content practices for internal and external stakeholders.


In his new role, Gooptu will focus on driving public policy for the company and building government alliances.

Shivank Agarwal, co-founder and CEO Mitron said the impact of short-video consumption and digital entertainment is growing at a rapid pace, making this sector one of the most exciting in present times. "At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level," he added.

Shyamanga Barooah, Head of Content Strategy, Mitron said he feels there is a lot of opportunity within the 'dynamic space'. Gooptu said it is an exciting time for Indian technology landscape and Mitron TV is poised to become one of the leading short-video social media applications.

The company said it has crossed 39 million-plus downloads on the Android Play Store. Mitron recently launched Atmanirbhar Apps, a discovery platform for Indian applications. The company said currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year.