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SENSORY BRANDING
This Polish pianist turned a Nokia ringtone interruption into the most impressive moment of his live concertA viral video shows Polish pianist Waldemar Malicki brilliantly incorporating a Nokia ringtone into his concert. The unexpected interruptio...- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- Armed with Rs 100 crore, Paradise wants to reclaim its biryani crownHyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strate...
- How cats’ sense of smell influences their appetite more than fullnessNew research from Iwate University suggests cats' intermittent eating habits are driven by olfactory sensor-specific satisfaction, not just...
- Indri Visitor Centre: India’s latest whisky destination where craft, culture, and whisky convergeIndia's Indri Visitor Centre emerges as a landmark in global whisky tourism, offering an immersive experience that blends heritage, innovat...
- VIDYA strengthens global coffee presence with acquisition in RomaniaVIDYA has acquired Nordexim MV International, a Romanian coffee manufacturing facility, to expand its global presence and deliver Indian co...
- India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar reportIndians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...
- Aries, Taurus, Gemini Horoscope Today – 24th March 2026: Big Career Decisions & Financial PlanningYour Daily Horoscope Today emphasises securing material foundations, reclaiming personal power, and finding disciplined spiritual rest. The...
- Wealth whisperings: Quiet luxury finds voice among India’s new eliteIndian creators are redefining global luxury by blending traditional craftsmanship with contemporary design. Designers, couturiers, and che...
- Word of the day: Onomatopoeia — Meaning, and how to use it like a proWord of the day: Onomatopoeia means a word that imitates real sound. Words like buzz, crash, boom, and whisper copy natural noise. Writers ...
- IHCL secures India's first sound mark registration in hospitality for 'Taj' brandIndian Hotels Company, or IHCL, has achieved a significant milestone. The company secured trademark registration for the 'Taj' sonic sound....
- BEAUTIFUL INDIA, the global luxury lifestyle brand from India, announces its global debut as the Official Partner of the India House at The Paris 2024 Olympics.BEAUTIFUL INDIA made its global debut at India House during Paris Olympics 2024, backed by Reliance Foundation and IOA. The brand promotes ...
- What's motion sickness, what causes it, and how to deal with it: Here's everything you should knowMotion sickness occurs when the nervous system functions perfectly on past experiences and when processing sensory information and generati...
- JFL launches India’s first plant-based pizzaThe overall size of the food service industry is pegged at around Rs 4.25 lakh crore, with the formal or organised sector accounting for Rs...
- Companies sniff better chance of consumer connect with exotic smellsWhile over the years traditionally rooted fragrances like jasmine and sandalwood have had a distinct contribution, especially for soaps, a ...
- Sensory branding is the new buzzwordMarketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure.
- India is a pillar of future growth: The Body ShopJonathan Price, MD (Asia Pacific), The Body Shop says the pricing markdown only for India was part of an ambitious plan to expand its reach...
- Service is critical to the entire experience of a luxury brandFor a luxury brand, service has to be at par with global standards & image; any dissonance can hurt the brand’s perception & success.
- Ring out old branding rules for the new consumerIn a world where consumers are constantly engaging with brands beyond the conventional realms of channels, it’s a tough task ahead for mark...
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