JFL launches India’s first plant-based pizza

NEW DELHI: Jubilant FoodWorks-operated Domino’s Pizza on Tuesday announced the launch of its first plant protein-based product. Made from plant based proteins, the product, called the Unthinkable Pizza is 100 per cent vegetarian and has the sensory properties of chicken, Jubilant FoodWorks Ltd (JFL) claimed in a statement.

“Plant proteins have caught the imagination of consumers around the world, and Domino's Pizza is the first QSR brand to bring this trend to India,” JFL said in the statement.

Last week, JFL launched its second company-owned food services brand Ekdum!, marking its debut in the Indian cuisine space. The food services company, which operates 1,264 Domino’s Pizza restaurants and 26 Dunkin’ Donuts restaurants, had forayed in the Chinese cuisine segment with its first owned restaurant brand, Hong’s Kitchen early last year.


The overall size of the food service industry is pegged at around Rs 4.25 lakh crore, with the formal or organised sector accounting for Rs 1.75 lakh crore of this. The sector, which came to standstill with the nationwide lockdown called by the government to curb the spread of Covid-19, is staging gradual recoveries with curbs on timings and serving of alcohol being lifted.